The world of Cereals

Packaging solutions for the cereals market must be flexible and fast. While consumer trends change and global sustainability goals need to be achieved, the interest in different bag shapes has increased. Bag-in-box packages were the standard in the market, but nowadays we see a strong increase in reclosability options in sustainable packaging. This makes it possible to keep cereals fresh and maintain enough space for marketing.

We offer the most powerful multi-bagging solution in the market and high-speed primary bagging machines to create stand-up pouches, luxury pouches. Sustainable packaging also comes in here. But as the cereals market segment is moving from bag-in-box solutions to standalone solutions – like luxury granola cereals, for example – there is a growing need for a transition. And likely, other categories will follow too.

At VDL Packaging, we see a growth in standalone bags, which not only meet market demand, but also enable cost savings, efficient and sustainable material usage, and even machinery savings. All while boosting the product even more. Our strength is to collaborate with our customer to find the solution that perfectly fits their need and targets.